Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6490CC
RGB
100, 144, 204
HSL
215, 50%, 60%
HSB
215, 51%, 80%
CMYK
51, 29, 0, 20
LAB
58, -3, -36
LCH
58, 36, 266
OKLCH
0.65, 0.10, 256
XYZ
26, 27, 61
LUV
58, -21, -55
HWB
215, 39%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.