Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6491CF
RGB
100, 145, 207
HSL
215, 53%, 60%
HSB
215, 52%, 81%
CMYK
52, 30, 0, 19
LAB
59, -2, -37
LCH
59, 37, 266
OKLCH
0.65, 0.11, 257
XYZ
27, 27, 63
LUV
59, -21, -57
HWB
215, 39%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.