Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6495DE
RGB
100, 149, 222
HSL
216, 65%, 63%
HSB
216, 55%, 87%
CMYK
55, 33, 0, 13
LAB
61, -1, -43
LCH
61, 43, 269
OKLCH
0.67, 0.12, 258
XYZ
29, 29, 73
LUV
61, -23, -67
HWB
216, 39%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.