Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6498CD
RGB
100, 152, 205
HSL
210, 51%, 60%
HSB
210, 51%, 80%
CMYK
51, 26, 0, 20
LAB
61, -7, -33
LCH
61, 34, 259
OKLCH
0.66, 0.10, 250
XYZ
27, 30, 62
LUV
61, -24, -50
HWB
210, 39%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.