Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6498D1
RGB
100, 152, 209
HSL
211, 54%, 61%
HSB
211, 52%, 82%
CMYK
52, 27, 0, 18
LAB
61, -6, -35
LCH
61, 36, 261
OKLCH
0.67, 0.10, 252
XYZ
28, 30, 65
LUV
61, -24, -53
HWB
211, 39%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.