Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
649BD9
RGB
100, 155, 217
HSL
212, 61%, 62%
HSB
212, 54%, 85%
CMYK
54, 29, 0, 15
LAB
62, -5, -38
LCH
62, 38, 262
OKLCH
0.68, 0.11, 252
XYZ
29, 31, 70
LUV
62, -25, -58
HWB
212, 39%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.