Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
649DD4
RGB
100, 157, 212
HSL
209, 57%, 61%
HSB
209, 53%, 83%
CMYK
53, 26, 0, 17
LAB
63, -7, -34
LCH
63, 35, 258
OKLCH
0.68, 0.10, 249
XYZ
29, 32, 67
LUV
63, -26, -52
HWB
209, 39%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.