Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
649DF8
RGB
100, 157, 248
HSL
217, 91%, 68%
HSB
217, 60%, 97%
CMYK
60, 37, 0, 3
LAB
64, 2, -52
LCH
64, 52, 272
OKLCH
0.70, 0.15, 259
XYZ
34, 34, 93
LUV
64, -25, -82
HWB
217, 39%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.