Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
649FC5
RGB
100, 159, 197
HSL
204, 46%, 58%
HSB
204, 49%, 77%
CMYK
49, 19, 0, 23
LAB
63, -12, -26
LCH
63, 29, 245
OKLCH
0.68, 0.08, 238
XYZ
28, 32, 57
LUV
63, -27, -38
HWB
204, 39%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.