Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
649FCC
RGB
100, 159, 204
HSL
206, 50%, 60%
HSB
206, 51%, 80%
CMYK
51, 22, 0, 20
LAB
63, -10, -30
LCH
63, 31, 251
OKLCH
0.68, 0.09, 243
XYZ
29, 32, 62
LUV
63, -27, -44
HWB
206, 39%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.