Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
649FD9
RGB
100, 159, 217
HSL
210, 61%, 62%
HSB
210, 54%, 85%
CMYK
54, 27, 0, 15
LAB
63, -7, -36
LCH
63, 37, 259
OKLCH
0.69, 0.11, 249
XYZ
30, 33, 70
LUV
63, -27, -55
HWB
210, 39%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.