Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64AED7
RGB
100, 174, 215
HSL
201, 59%, 62%
HSB
201, 53%, 84%
CMYK
53, 19, 0, 16
LAB
68, -15, -28
LCH
68, 32, 242
OKLCH
0.72, 0.10, 234
XYZ
33, 38, 70
LUV
68, -32, -42
HWB
201, 39%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.