Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64B1EA
RGB
100, 177, 234
HSL
206, 76%, 65%
HSB
206, 57%, 92%
CMYK
57, 24, 0, 8
LAB
69, -12, -36
LCH
69, 38, 251
OKLCH
0.73, 0.11, 242
XYZ
36, 40, 84
LUV
69, -33, -56
HWB
206, 39%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.