Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64C4E5
RGB
100, 196, 229
HSL
195, 71%, 65%
HSB
195, 56%, 90%
CMYK
56, 14, 0, 10
LAB
74, -23, -26
LCH
74, 34, 229
OKLCH
0.77, 0.10, 223
XYZ
39, 48, 81
LUV
74, -40, -37
HWB
195, 39%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.