Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64CAEB
RGB
100, 202, 235
HSL
195, 77%, 66%
HSB
195, 57%, 92%
CMYK
57, 14, 0, 8
LAB
76, -24, -26
LCH
76, 35, 227
OKLCH
0.79, 0.11, 222
XYZ
41, 51, 86
LUV
76, -42, -37
HWB
195, 39%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.