Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64D2FB
RGB
100, 210, 251
HSL
196, 95%, 69%
HSB
196, 60%, 98%
CMYK
60, 16, 0, 2
LAB
79, -24, -30
LCH
79, 39, 232
OKLCH
0.81, 0.12, 225
XYZ
46, 56, 100
LUV
79, -44, -45
HWB
196, 39%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.