Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
64D7FD
RGB
100, 215, 253
HSL
195, 97%, 69%
HSB
195, 60%, 99%
CMYK
60, 15, 0, 1
LAB
80, -26, -29
LCH
80, 39, 228
OKLCH
0.83, 0.12, 223
XYZ
47, 58, 102
LUV
80, -46, -42
HWB
195, 39%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.