Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
650800
RGB
101, 8, 0
HSL
5, 100%, 20%
HSB
5, 100%, 40%
CMYK
0, 92, 100, 60
LAB
20, 39, 31
LCH
20, 50, 39
OKLCH
0.32, 0.13, 31
XYZ
5, 3, 0
LUV
20, 62, 15
HWB
5, 0%, 60%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.