Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
651A05
RGB
101, 26, 5
HSL
13, 91%, 21%
HSB
13, 95%, 40%
CMYK
0, 74, 95, 60
LAB
22, 33, 31
LCH
22, 46, 43
OKLCH
0.34, 0.11, 36
XYZ
6, 4, 1
LUV
22, 54, 17
HWB
13, 2%, 60%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.