Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
652300
RGB
101, 35, 0
HSL
21, 100%, 20%
HSB
21, 100%, 40%
CMYK
0, 65, 100, 60
LAB
24, 29, 35
LCH
24, 45, 50
OKLCH
0.35, 0.10, 43
XYZ
6, 4, 0
LUV
24, 50, 21
HWB
21, 0%, 60%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.