Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6546AA
RGB
101, 70, 170
HSL
259, 42%, 47%
HSB
259, 59%, 67%
CMYK
41, 59, 0, 33
LAB
37, 32, -50
LCH
37, 59, 302
OKLCH
0.48, 0.15, 294
XYZ
15, 10, 39
LUV
37, 6, -72
HWB
259, 27%, 33%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.