Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
655F96
RGB
101, 95, 150
HSL
247, 22%, 48%
HSB
247, 37%, 59%
CMYK
33, 37, 0, 41
LAB
43, 13, -30
LCH
43, 32, 293
OKLCH
0.51, 0.09, 288
XYZ
15, 13, 31
LUV
43, -1, -44
HWB
247, 37%, 41%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.