Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
65658E
RGB
101, 101, 142
HSL
240, 17%, 48%
HSB
240, 29%, 56%
CMYK
29, 29, 0, 44
LAB
44, 7, -23
LCH
44, 24, 288
OKLCH
0.52, 0.06, 284
XYZ
15, 14, 28
LUV
44, -2, -33
HWB
240, 40%, 44%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.