Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
657B97
RGB
101, 123, 151
HSL
214, 20%, 49%
HSB
214, 33%, 59%
CMYK
33, 19, 0, 41
LAB
51, -3, -18
LCH
51, 18, 261
OKLCH
0.58, 0.05, 255
XYZ
18, 19, 32
LUV
51, -12, -26
HWB
214, 40%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.