Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
657D9C
RGB
101, 125, 156
HSL
214, 22%, 50%
HSB
214, 35%, 61%
CMYK
35, 20, 0, 39
LAB
51, -3, -20
LCH
51, 20, 261
OKLCH
0.58, 0.06, 255
XYZ
19, 20, 34
LUV
51, -13, -28
HWB
214, 40%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.