Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
65816B
RGB
101, 129, 107
HSL
133, 12%, 45%
HSB
133, 22%, 51%
CMYK
22, 0, 17, 49
LAB
51, -14, 9
LCH
51, 16, 149
OKLCH
0.57, 0.05, 151
XYZ
16, 20, 17
LUV
51, -14, 14
HWB
133, 40%, 49%
Pantone
7717 C
Harmonies
Shades & tints
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