Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
658270
RGB
101, 130, 112
HSL
143, 13%, 45%
HSB
143, 22%, 51%
CMYK
22, 0, 14, 49
LAB
52, -14, 6
LCH
52, 15, 156
OKLCH
0.58, 0.04, 158
XYZ
16, 20, 18
LUV
52, -15, 11
HWB
143, 40%, 49%
Pantone
7717 C
Harmonies
Shades & tints
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