Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
658367
RGB
101, 131, 103
HSL
124, 13%, 45%
HSB
124, 23%, 51%
CMYK
23, 0, 21, 49
LAB
52, -16, 12
LCH
52, 19, 143
OKLCH
0.58, 0.05, 147
XYZ
16, 20, 16
LUV
52, -15, 18
HWB
124, 40%, 49%
Pantone
364 C
Harmonies
Shades & tints
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