Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
658372
RGB
101, 131, 114
HSL
146, 13%, 45%
HSB
146, 23%, 51%
CMYK
23, 0, 13, 49
LAB
52, -14, 6
LCH
52, 15, 158
OKLCH
0.58, 0.04, 160
XYZ
17, 20, 19
LUV
52, -15, 10
HWB
146, 40%, 49%
Pantone
7717 C
Harmonies
Shades & tints
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