Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658497
RGB
101, 132, 151
HSL
203, 20%, 49%
HSB
203, 33%, 59%
CMYK
33, 13, 0, 41
LAB
53, -8, -14
LCH
53, 16, 241
OKLCH
0.60, 0.05, 235
XYZ
19, 22, 32
LUV
53, -16, -19
HWB
203, 40%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.