Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658591
RGB
101, 133, 145
HSL
196, 18%, 48%
HSB
196, 30%, 57%
CMYK
30, 8, 0, 43
LAB
53, -9, -10
LCH
53, 14, 228
OKLCH
0.60, 0.04, 223
XYZ
19, 22, 30
LUV
53, -16, -13
HWB
196, 40%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.