Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6587AA
RGB
101, 135, 170
HSL
210, 29%, 53%
HSB
210, 41%, 67%
CMYK
41, 21, 0, 33
LAB
55, -5, -23
LCH
55, 23, 257
OKLCH
0.61, 0.07, 250
XYZ
21, 23, 41
LUV
55, -17, -33
HWB
210, 40%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.