Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6587B2
RGB
101, 135, 178
HSL
214, 33%, 55%
HSB
214, 43%, 70%
CMYK
43, 24, 0, 30
LAB
55, -4, -27
LCH
55, 27, 262
OKLCH
0.61, 0.08, 255
XYZ
22, 23, 45
LUV
55, -17, -40
HWB
214, 40%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.