Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6589A4
RGB
101, 137, 164
HSL
206, 26%, 52%
HSB
206, 38%, 64%
CMYK
38, 16, 0, 36
LAB
55, -8, -19
LCH
55, 20, 248
OKLCH
0.61, 0.06, 241
XYZ
21, 23, 39
LUV
55, -18, -26
HWB
206, 40%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.