Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658B99
RGB
101, 139, 153
HSL
196, 20%, 50%
HSB
196, 34%, 60%
CMYK
34, 9, 0, 40
LAB
55, -11, -12
LCH
55, 16, 227
OKLCH
0.61, 0.05, 223
XYZ
20, 24, 34
LUV
55, -19, -16
HWB
196, 40%, 40%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.