Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658BA8
RGB
101, 139, 168
HSL
206, 28%, 53%
HSB
206, 40%, 66%
CMYK
40, 17, 0, 34
LAB
56, -8, -20
LCH
56, 21, 248
OKLCH
0.62, 0.06, 242
XYZ
22, 24, 41
LUV
56, -19, -28
HWB
206, 40%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.