Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658BAF
RGB
101, 139, 175
HSL
209, 32%, 54%
HSB
209, 42%, 69%
CMYK
42, 21, 0, 31
LAB
56, -6, -24
LCH
56, 24, 255
OKLCH
0.62, 0.07, 248
XYZ
22, 24, 44
LUV
56, -19, -34
HWB
209, 40%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.