Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658CB2
RGB
101, 140, 178
HSL
210, 33%, 55%
HSB
210, 43%, 70%
CMYK
43, 21, 0, 30
LAB
56, -6, -25
LCH
56, 25, 256
OKLCH
0.63, 0.07, 248
XYZ
23, 25, 46
LUV
56, -19, -36
HWB
210, 40%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.