Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658CCB
RGB
101, 140, 203
HSL
217, 50%, 60%
HSB
217, 50%, 80%
CMYK
50, 31, 0, 20
LAB
57, 0, -37
LCH
57, 37, 269
OKLCH
0.64, 0.10, 260
XYZ
26, 26, 60
LUV
57, -19, -57
HWB
217, 40%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.