Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658DCE
RGB
101, 141, 206
HSL
217, 52%, 60%
HSB
217, 51%, 81%
CMYK
51, 32, 0, 19
LAB
58, 0, -38
LCH
58, 38, 270
OKLCH
0.64, 0.11, 260
XYZ
26, 26, 62
LUV
58, -20, -59
HWB
217, 40%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.