Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658E9D
RGB
101, 142, 157
HSL
196, 22%, 51%
HSB
196, 36%, 62%
CMYK
36, 10, 0, 38
LAB
56, -12, -13
LCH
56, 17, 227
OKLCH
0.62, 0.05, 223
XYZ
21, 25, 36
LUV
56, -20, -17
HWB
196, 40%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.