Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
658FD1
RGB
101, 143, 209
HSL
217, 54%, 61%
HSB
217, 52%, 82%
CMYK
52, 32, 0, 18
LAB
58, -1, -39
LCH
58, 39, 269
OKLCH
0.65, 0.11, 259
XYZ
27, 27, 64
LUV
58, -20, -60
HWB
217, 40%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.