Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6591AE
RGB
101, 145, 174
HSL
204, 31%, 54%
HSB
204, 42%, 68%
CMYK
42, 17, 0, 32
LAB
58, -10, -20
LCH
58, 23, 244
OKLCH
0.64, 0.06, 238
XYZ
23, 26, 44
LUV
58, -21, -29
HWB
204, 40%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.