Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6591C8
RGB
101, 145, 200
HSL
213, 47%, 59%
HSB
213, 50%, 78%
CMYK
50, 28, 0, 22
LAB
59, -4, -34
LCH
59, 34, 264
OKLCH
0.65, 0.10, 255
XYZ
26, 27, 59
LUV
59, -21, -51
HWB
213, 40%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.