Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6591D8
RGB
101, 145, 216
HSL
217, 60%, 62%
HSB
217, 53%, 85%
CMYK
53, 33, 0, 15
LAB
59, 0, -42
LCH
59, 42, 270
OKLCH
0.66, 0.12, 260
XYZ
28, 28, 69
LUV
59, -21, -64
HWB
217, 40%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.