Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6596BB
RGB
101, 150, 187
HSL
206, 39%, 56%
HSB
206, 46%, 73%
CMYK
46, 20, 0, 27
LAB
60, -9, -25
LCH
60, 27, 249
OKLCH
0.65, 0.08, 242
XYZ
25, 28, 51
LUV
60, -23, -36
HWB
206, 40%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.