Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6599CB
RGB
101, 153, 203
HSL
209, 50%, 60%
HSB
209, 50%, 80%
CMYK
50, 25, 0, 20
LAB
61, -7, -32
LCH
61, 32, 257
OKLCH
0.67, 0.09, 248
XYZ
28, 30, 61
LUV
61, -24, -48
HWB
209, 40%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.