Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
659AC7
RGB
101, 154, 199
HSL
208, 47%, 59%
HSB
208, 49%, 78%
CMYK
49, 23, 0, 22
LAB
61, -9, -29
LCH
61, 30, 253
OKLCH
0.67, 0.09, 245
XYZ
27, 30, 58
LUV
61, -25, -43
HWB
208, 40%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.