Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
659BCB
RGB
101, 155, 203
HSL
208, 50%, 60%
HSB
208, 50%, 80%
CMYK
50, 24, 0, 20
LAB
62, -8, -31
LCH
62, 32, 255
OKLCH
0.67, 0.09, 246
XYZ
28, 31, 61
LUV
62, -25, -46
HWB
208, 40%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.