Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
659DB5
RGB
101, 157, 181
HSL
198, 35%, 55%
HSB
198, 44%, 71%
CMYK
44, 13, 0, 29
LAB
62, -14, -19
LCH
62, 23, 233
OKLCH
0.67, 0.07, 227
XYZ
26, 30, 48
LUV
62, -26, -26
HWB
198, 40%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.